Our quest for great jeans has been lifelong. Yes, we all know the struggle is real. But in denim brand beija-flor (pronounced beige-ah-floor), we've found some of the softest, most flattering denim around.

A mother-daughter duo founded the brand, inspired by figure-flattering styles seen on stylish ladies while living in Brazil. The team at beija-flor creates luxuriously lightweight denim that works with a woman's curves. The jeans come in universally flattering cuts with strategic stitching, illusion washes and perfectly placed pockets for those oh-so sought after slimming effects. Who wouldn't love THAT??

The entire line features wrinkle-free and breathable fabrics that keep you cool throughout the day that are also water-resistant, to boot! Each pair features "bounce-back memory stretch" which helps battle the dreaded gapping at the waist.

Our selection of beija-flor jeans will be gracing some of the models at the Spring Fling fashion show and luncheon on Thursday, March 10th. Get more details about this fantastic event here.

Come try on your perfect pair at our beija-flor trunk show at The Trove on March 10th & 11th and we'll give you a free gift! Purchase a pair and you get another free gift! We'll even be open at 9:30am on Friday, March 11th for those of you with school drop off/pick up schedules to consider.

While in Roanoke, stop by The North End on March 10th from 1-3pm & March 11th from 10-2pm for their Blanc Noir and Vignorella trunk shows. It's an absolute fashion frenzy in #thenoke this month!